Our First Clean-Up  Honolii Paka 2003


About Us

Basic Image, Inc.
  

3 PRIORITY ISSUES
   In addition to our Strategic Plan, Basic Image identified three emphasis areas that received poor ratings in the Quality of Life in Hawaii 2009 Report.

Priority Issue #1 Obesity and Physical Activity

             
The Honolii Paka Pull 2010

Obesity and Physical Activity.  Basic Image addresses the overweight - lack of physical activity epidemic by strengthening the ability of individuals to make healthy choices about diet and exercise. Through its revitalization program, Basic Image increases access to suitable physical fitness options for surfers and non-surfers.  

                                      
Priority Issue #2 Drug Education and Awareness


Our Information and Education Tent

Drug and Education and Awareness.  Basic Image promotes and supports community-based programs and collaborative grass-roots efforts that provide drug-free lifestyle education and substance abuse prevention measures for community members of all ages.  
                                                                 
Priority Issue #3 Child Abuse and Neglect


Marshall & Carol and their kids volunteer!

Child Abuse and Neglect. One of the protective measures we can all take to lower incidences of child abuse and neglect is to build stronger social networks.  Basic Image has a Family Volunteer Program to encourage and engage families in our community-oriented projects. Through volunteer activities, families enrich their relationships with one another, improves family connection. It strengthens communities and helps create a new generation of dedicated volunteers.  

 
Health alert!

While Hawaii is home to beautiful beaches our tropical paradise is also home to bacteria that causes staph infections. In fact, Hawaii has twice the national average, and Native Hawaiians are more prone to staph infections.


Hot PriorityStaph Awareness & Education Infections.

Summer heat, camping, poor sanitation, cuts and sores can increase stapf infections in Hawaii. To help prevent the spread of staph infections (including MRSA) Basic Image is partnering with Surf & S.E.A. to provide education and outreach.


Our Vision
An enduring connection with the 'aina and kekai.

Our Mission

Malama'aina e malama o kekai
taking care of the land and ocean

Our Hawaiian Values
Aloha, love 
Live and treat each other with love and respect

Kuleana, responsibility 
Action speaks

Kupono, honesty 
Lead by Example

Malama, to care for 
Nurture, protect, and preserve

Ohana, family 
We are all connected

Kokua, extending love 
Giving of self for the benefit of others

Laulima, cooperation 
We are more effective when we work together.

Our Story

In 2003, a group of concerned Big Island surfers banded together to organize a community clean-up of their  terribly overgrown favorite surf spot, their beloved Honoli'i Beach Park. Determined to restore Honoli'i to its former splendor and a park where residents  and  visitors could visits and enjoy;  where local students could  be involved in  maintaining the park and coastal shoreline;  and  where families could gather. 

Now 9+ years  later, the surf spots adopted and transformed by Basic Image are glowing testimony to malama'aina. Basic Image is widely  recognized as a not-for-profit leader in land stewardship, conservation, community  service and leadership. Having mobilized hundreds of volunteers and leveraged limited donations into massive conservation benefits, Basic Image  is revered for its enormous positive impact on the environmental and aesthetic quality of Hawai'i. Through its work, Basic Image has saved the  County of Hawai'i  millions of dollars in maintenance costs. Basic Image  works with communities  to teach sustainable environmental stewardship and promote cultural conservation. Basic Image aims to respect, enhance and perpetuate Hawai'i's natural resources as well as mentor youth by example. 



Got Pakalove?


Paka means park in Hawaiian.
Kalo is life.
Love is Aloha


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